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Description
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Details
* First European text in the ground-breaking field of social marketing* Authored by the founder and Director of the Institute of Social Marketing and Centre for Tobacco Control, whose high quality academic research in the field is disseminated to health professionals, government and academics in the UK, Europe and Australasia.* Tailored for accessibility with learning features throughout, the text also adopts an approach that stretches the discipline and takes it further.
Kindle Book
- Release date: May 21, 2007
OverDrive Read
- ISBN: 9780080550114
- Release date: May 21, 2007
PDF ebook
- ISBN: 9780080550114
- File size: 6645 KB
- Release date: May 21, 2007